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Sizzling Delight

  Sizzling Delight: The Irresistible Sausage Pepper Burger Introduction: Burgers have evolved from simple sandwiches to culinary masterpieces, and the Sausage Pepper Burger stands as a testament to this gastronomic transformation. This delightful creation combines the savory goodness of sausage with the vibrant flavors of peppers, resulting in a symphony of tastes and feels that captivate the taste buds. In this exploration, we delve into the origins, the art of crafting, and the sheer delight that the Sausage Pepper Burger brings to culinary indulgence. Origins of the Sausage Pepper Burger: The roots of the Sausage Pepper Burger can be traced back to the classic Italian-American dish, sausage and peppers. For decades, this beloved combination of sautéed sausages and colorful bell peppers has been a staple at Italian festivals and gatherings. The natural progression from this flavorful duo to a burger was a stroke of genius that took the traditional to the extraordinary. ...
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Beacons technology, a three-layer cake


 The system beacon is a resource with a promising and bright future awaiting customers. But this innovation is not free, it is an economic investment.

According to the Location Based Marketing Association (LBMA), the market for location based marketing will reach $ 43.3 trillion by 2019. These numbers do not mislead you, they are a global metric that includes a vast marketing ecosystem. And this lighthouse-based business opportunity will be part of that juicy pie.

Location-based marketing is a career with the sole purpose of increasing revenue. We need to provide retailers with solutions to help them do this. And the tool is a system called THREE-LAYER CAKE.

It's important to know that location-based marketing actually treats location as a dataset. And to do this, he uses a variety of technologies, devices and support tools.

We all want to get to that top layer of the pie, the juiciest one, the one that ultimately generates transactions and revenue, but we can't do that unless we target the right store customers with engaging and rewarding experiences.

FIRST LAYER

It's all about generating traffic based on location. And, ultimately, we are talking about attracting customers to the store using various technologies: geofences, push messages, social networks, etc.

Geofences and social zones are the newest and least used part of new marketing: in fact, it is a service that sends content based on location, with these messages being promotions to the user's terminal when entering a geographic zone. When a terminal enters a geofence zone, they can potentially receive certain warnings both on the Internet and in their terminal applications.

Therefore, placing a beacon or beacon in a store is in itself useless if you subsequently have no one to interact with commercially.

SECOND LAYER

 Location-based addressing of traffic that is routed to a business action. That is, as soon as the traffic is in the beacon's impact zone, we will need to focus the client's attention.

 This second level focuses on engagement: increasing the time spent in the shopping cart, and especially improving the customer experience. At this level, technologies such as Wi-Fi and beacons appear.

 Lighthouses will become the point where they combine offline experiences with online experiences. For example, a customer comes in for a product, looks at it, but does not buy. Subsequently, the store can send the customer an email about their shopping trip and remind them of the items they are interested in. Beacons also "listen" to customer behavior, similar to how search engines are used to track browsing history and deliver personalized ads to the user. Retail beacons enable us to collect data, data that is currently being lost, data that we can process. By bringing customers to this type of digital store, we can use this behavioral data to transfer it to online stores where more shoppers and money are moving today.

 We are actually trying to deliver a message in real time depending on the context the client is in. This is achieved by centralizing data on a single platform, where we can work together with online store customers and physical store customers.

 Beacons offer retailers a new way to connect with their shoppers by offering a personalized, context-based shopping experience. Thanks to this technology, the client becomes more valuable and our employees will be able to offer them a higher level of service.

 Now you will understand why all department stores create applications for mobile phones, they don't care that you never open them, just enough to have them installed on your terminal.

THIRD LAYER

This is what we are all waiting for: location-based traffic turns into transactions.

Whatever the payment system, be it legal currency, bank card or digital currency, it is still based on the concept adopted several decades ago: entering a business and going through the registry to pay for the purchased product. Perhaps the biggest violation is the fact that consumers have literally become “points of sale”. They control where to buy, how to pay, how to pay, and where they receive their purchases. So why do stores still need cash registers? This third level focuses on converting the great customer experience you've created into transactions and income. Here, payment technologies such as Apple, NFC, RFID, and loyalty platforms are key to winning the war on proximity-based transactions.

In general, the solutions that are typically provided are an approach to a beacon system, where the beacon informs the mobile application to send an offer without integrating data from transactional transactions. A good technology partner like EXTRA Software will create a number of mechanisms to increase customer loyalty even after the final transaction.

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